Treatment (Anju Tamang)

Product:
The product our group has chosen is 2 min opening sequence of a horror genre "Cherry Blossom". We aim to market it through advertising it in blogger, facebook, hi5 and youtube because this is the easy way to connect to our target audience as most of the people uses this websites to update their social network. With the use of this websites we can get feedback from our audience.

Target Audience:
We aimed to target audience of 15+ and socio economic group C1-E for our film because the characters are reflected to our audiences. We aim to target mass audience

Context:
Our product will be viewed on different platforms like horror zone and the famous website in asia called Asian-horror-movies.com. Most of the teenagers watch horror zone as they love watching horror movies. We can promote our film through newspapers, radio and internet as it is the easy way to promote it and most of the people go through this medium daily.

Media Language:
Within our opening sequence we are going to use editing techniques with cinematography elements to convey the emotions and movements of the film. As in the beginning of the film while the victim was locked up and her classmates passed by we kept different shots together to convey that the victim is locked and her mates are ignoring it.

Institution:
Our production logo is called Lightning. Our product will be distributed across the world through internet and its medium like youtube, facebook which enables us to target our audience easily.

Representation:
Our product represents our character as stereotypical Jennifer the victim is represented as loner, weak, defenceless where as the antagonist is represented as violent, evil.

Genre:
Within our 2 min opening sequence we planned to stick on typical horror conventions such as the antagonist winnig and still alive in protagonist, the location which gives the claustrophobic a feeling of being trapped which helps create enigma raise. Another convention we will be using is "antagonist vs protagonist" where protagonist wins but for a short period of time, and eventually realizes that the antagonist has won; this will be shown in our 90 min featured film.