Audience Research (Anju and Sustika)

Audience is a group of people who participates in different events. Audiences participates in different ways in different art; eg there are some audiences who are invited to participate in events which allows only clapping.

Media audiences are those who are interested in media products. Audience theory observes the knowledge of how audience affect and are affected by different form of art.

An audience can be people of certain age, gender, group or ethnicity. Now-a-days most of the media market targets the audience of both gender who are aged 15 and above. Without discovering the correct target audience advertisement and selling the product is useless as it takes lot of effort and becomes difficult to understand it. Most of the companies tries to attract mass audience.